Mention the term "emerging medical technology" and San Antonio, and most of us in the south central part of the SA-Austin tech corridor would draw a blank. Even I, the somewhat knowledgable tech marketing guy, don't know much about this.
However, I had the pleasure of taking Joey Oliver, the chief operations and chief financial officer for ENTrigue, to KABB 29 for a morning segment. Joey showed two innovative new devices that will help ENT surgeons perform surgery and also help alleviate sinus problems.
Oliver's colleague, Gabi Niederauer, will moderate a panel called From Cocktail Napkin to Worldwide Commercialization - How South Texas Companies are Innovating within the Emerging Medical Technology Sector this afternooon at Innotech San Antonio.
As the public relations officer for Innotech, I am looking forward to helping more south Texans learn more about this sector.
The Benefits of a Target Market Advisory Board
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*This post is written with B2B startups in mind, but should be generally
applicable.*
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