Tuesday, March 10, 2009

Classic children's story serves as the basis for client's article in Express News

The classic children's tome "The Three Bears and Goldilocks" served as the inspiration for my ghost written editorial for Scott Kaeppel at the Operari Group.   Working with Scott and Shaun Williams, my staff developed a 550-word editorial on the best tactics for companies in today's economy.  The article appeared today in the San Antonio Express-News business section.
Kaeppel's article described how some companies use a "too hard" approach to their decision making process, while others use a "too soft" method.   The Operari Group's executive's article concluded with the "just right" methodology needed for businesses to survive in 2009 and thrive in 2010.

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