My sister who I lovingly call the "Camster" retired about a year ago from the FDIC as a compliance examiner. Now, she's helping banks in western Texas, New Mexico and Colorado with pre-audit consulting services. I just helped her write a marketing letter to send to prospective customers, but now she wants a newsletter.
The problem with newsletters, to me, is that they get lost in the mail, so I am going to change her focus to blogging and social media. As many of us in the blogosphere already have realized, a good blog can get loyal readers and followers.
So, my recommendation for my sister is:
1) Set up a Linkedin profile that tells people what you do for a living. I'll share the profiles of clients like Brian Massey and Andy Meadows as solid examples of people who clearly communicate their expertise in their chosen fields.
2) Get a Twitter account and start following people who comment on FDIC and bank regulations.
3) Search the blogosphere to find those who are already blogging on the topic.
4) Create a blog that connects other social media correspondents on this topic with her.
5) Use Budurl .com as a way to track her responses. It's one of the unique social media tools that will amaze her.
(Full disclosure: I provide public relations to the management team for Budurl, but even so, it's one of the coolest tools for 2009.)
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