Tuesday, January 13, 2009

Helping a client to evangelize his message in the local media

Skip Reynolds, the president of H.L. Reynolds, was featured with a guest editorial in today's Express New s. As his publicist, I helped pitch and draft his editorial dealing with our fears about the economic woes. I kind of like the ending message to today's article:

In these unique economic times, those who proactively find ways to improve their management and communications skill sets will help their clients, their company and themselves to prosper. More importantly, those who pursue and update these skill sets in the months ahead will make themselves more indispensable to their bosses and clients than those who prefer to hide like a turtle in their “tried and true” ways of doing things. Just as times change, we, too, must stretch out of our comfort zone and make ourselves change and adapt to a new economy.

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