Friday, September 12, 2008

Brilliant marketing in the wake of Hurricane Ike

While watching WOAI-TV to get the latest updates on Hurricane Ike, I was most impressed with the fact that Santikos Theaters is offering free films before 5 p.m. to evacuees at their theater. With families have to dip into savings and their credit card to pay for gas and hotels, this is the ultimate good will gesture.

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