Last night, I was at a cocktail party for Computer Solutions who was celebrating their 30th year in business. I met a Microsoft representative who asked me about my web site. While I have a web site host, and I have some tenative web pages, I am one of those rare PR and communications people without this marketing tool.
Sometimes, I feel like the shoemaker who wears shoes with holes in soles. And, yet most of the time I feel I don't need a web site. I have an active blog. I have a Linkedin profile with over 450 contacts and 11 endorsements from clients and friends. I use a Twitter account that allows me to post my blogs and thoughts to customers.
Instead of my web site, I send people to my LinkedIn profile. And, my active use of blogging has created a growing circle of friends, associates and clients. Will web sites become passe? I liken them to online brochures. They provide a need and they educate customers, but changing them take time, effort and a lot of thought.
For me, I much rather put my energy into social media tools. As I told the guy from Microsoft, I spend about 30 minutes to an hour on these communications processes instead of the traditional web site.
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