How public relations is like baseball

I have to chuckle at the comments of Terry Badger, the former Associated Press chief, and currently the PIO at U.S. Global Investors. Speaking at the Business Wire breakfast meeting, he likened public relations to baseball, my favorite sport. By getting his client a lot of singles, doubles, an occasional steal or sacrifice with public relations, he helps his client move their exposure ahead.

I like also his comments about how public relations guys sent him a five-page report on copper future when he was at the AP. Knowing that there wasn't a lot of copper firms in San Antonio, I have to wonder why the public relations firm didn't do a little research on Badger's work.

Obviously, that firm's effort to promote copper firm information was a strike out in the game of public relations.