A baby with a mustache

I am traveling to Austin to meet with several clients and also on behalf of one client. One of my meetings is with Bill Leake, the e-marketing chair for this year's Austin Innotech. It's my hope that Bill can lead me to the process to help this client use the blogosphere to reach targeted clients. The problem I will face is that my client doesn't know much about this process. Adam Hirsch described my issue when he described social media as: “It’s a baby. But it’s mature. It’s a baby with a mustache.”