Amy Shepherd Talks AI-Powered Business Development and the Future of Legal
Marketing
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Amy Shepherd has spent two decades turning cutting-edge ideas into
measurable growth for Am Law firms. Now an advisor at Gladstone Growth
Strategies and ...
6 hours ago
1 comment:
Matt, this is an interesting way of looking at things for image selection: do we want our images to convey verbs or nouns? On an eCommerce site, the scale is tipped in favor of nouns; we want to show the product. For softer offerings, "verb" images will generate calls to action, like "join," "register," and "Tell a Friend."
So what are stock images that so many (lazy) designers use? I'd say they are superlative adverbs like "leader," "innovative," and "unique." In short, they convey little value for the Web visitor.
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