Monday, December 22, 2008

Dryer safety vents provide a great way for insurance companies to market energy savings and home safety

Rare is the product that saves energy and prevents fires, but the Dry Saver Dryer Vent Alarm takes that unique role in protecting households while protecting them from potential fires. Tom Asciolla and Larry Paterno, two appliance repair guys from New Township, N.J., invented the device to prote/ct their customers from fires. 

Tom and Larry started the product after cleaning out dryer vents for their customers in the Garden State.  I'll be working with my friend, Jack Terrazas, the chief executive officer of Market Trends, to help him work with major insurance companies to realize the value of underwriting these devices.

It's my hope that insurance carriers will see the value of buying these devices to help lower the risk of home fires for their customers.  I believe that Tom and Larry's product will help insurance agents promote safety as well as help them lower their energy costs.  And, that combination of energy savings and loss prevention will make it an ideal product for insurance companies that want to find some innovative ways to reach their customer base.

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