An alternative to weather reporting?!?

When the weather dips down into the low 30s, it's amazing to watch the local news types report this unusual weather in the southern part of Texas. The local news types follow this basic formula:

1. They get reporters bundled up in parkas at key intersections.
2. The news anchors tell everyone to slow down.

I noted one weather reporter noting the ongoing Texas Department of Transportation bridge reports, and I wonder if the local state transportation types have thought of using Twitter or other social media tools to update folks on possible bridge closures. Perhaps, one of the local news stations could figure out a way to use their reporting capabilities to update these closure through Twitter.