Sitting here at the Green Technology Alliance forum meeting, I am listening to Dean D. Campbell, a senior executive at Hitachi describe how his company is going to become environmental neutral by 2011. The term is very interesting, but I think this firm can make it happen because it's focusing its effort on conserving energy and resources within the computer server industry. And as Campbell notes: "This saves money."
If you read the Economist, you should read their June 2 article with its feature on Hitachi.
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