Tuesday, May 1, 2007
American Banker features the work of BroadRamp and Broadway
My client, BroadRamp, was featured in today's issue of American Banker. Reporter Daniel Wolfe interviewed Sean Darwash, the firm's chief technology officer, and Tom LLewelyn, Broadway's CIO about their new video banking project. It was a great article, even with the comment from Gwenn Bezard, a researcher from the Aite Group who said she didn't think bank customers would use videos to learn how to use the site. As one of those many visual or what my bride, Jackie, calls a "geographical" learner, I love well made videos that show me how to do things. Time Warner, my cable company, definitely understands this with its 960 channel and their three-minute clips on how to fix my remote tool.