Thursday, May 17, 2007

Alexander Haig not worth $30K for four minutes of fame

Is Alexander Haig worth $30,000 for a four-minute interview segment? That's a question one client asked me to look into the cost and the production value. The end result is a three to four-minute segment on CNBC at 11:30 p.m. After looking at the production value of the sample clips, I had to question its overall editorial quality. When you have a corporate spokesman on the air for a minute, that's 50 seconds too long. And, the segments with General Haig looked like he was a little bored with the process. Truthfully, the combination of the former Secretary of State/former NATO commander, and the four minutes on CNBC at that time segment in a paid sponsorship deal isn't worth the cost. I recommended to my client that he look at his own production with placement on cable.

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