Social media efforts need integration with traditional marketing efforts

As more and more of us add social media tools to our communications efforts, it's important that we look at ways to integrate them into more traditional forms of marketing.
For example, a client of mine is running for a judicial position. I began to work with her after she had ordered her signs. Had we started our efforts earlier, she could have added her Twitter campaign site to her signage. I believe that if we had added this to her signs, she could have increased her base of followers.
Another easy update is to add your Twitter profile to your business cards.When I updated my cards last year, I added the @Matt_scherer below my email and phone information I believe that adding the Twitter profile has increased my exposure among business associates. More importantly, it made some traditional business types think about adding Twitter to their communication mix.
Just as important as updating your business cards is adding key social media data below your name on your email signature. If you get an email from me, my signature includes name, phone, email, Twitter profile, the link to my Express-News blog and my Linked-In profile.
There are more ways to integrate your social media tools into traditional advertising and communication platforms. A savvy social media professional can help your business and organization integrate them into your communication efforts. So, please call them to have them work with you on your integration efforts to add your new tools into processes that get full exposure.