As anyone who has tried to book clients as speakers know, it's important to put the right person in front of the right group. When I read David Meerman Scott's blog today, I had to laugh that the Software 2007 conference is hosting a short audition via Utube to pick the best speakers.
Here's hoping more banquet planners, symposium gurus and others in the world of public speaking take the time to ask for a short video of the speaker. I know that when I attended the SATAI banquet as their event PR guy, I was not too impressed with the ATT technology VP who spoke on the benefits of Uverse. It made me want to stay with Time Warner Cable even more.
Note: Anyone who wants to get a great video that will impress the nomination committee should call Martha Trevino, my counterpart and marketing diva, at BroadRamp.
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