Monday, July 30, 2007
How the Dallas Cowboys are helping San Antonio as a tourist destination
I drove my daughter, Kate, back from her camp in northeast Texas, and I did some radio surfing to find the local sports channels. From Austin (AM 1300) to Waco (AM1660) to Dallas (AM 990), I picked up three stations with promotional prizes involving a weekend in San Antonio to see the Cowboys train. Now, that San Antonio has locked up the training camp for the next five years, it'll help drive Cowboy fans to our city to watch their team training. And, even though I am a lifetime Bears fan (my fraternal grandpa was a personal friend of George Halas when the Bears were the Decatur Staleys), I have to admire how my adopted hometown has optimized their tourism expertise.