Wednesday, August 12, 2009

SA research firm shows the best time to send out a tweet

My friend and colleague, Ryan Johnson released an interesting study today about the use of Twitter. Johnson, the chief executive officer of Pear Analytics, released a white paper on "what people are really using Twitter for."

Johnson and his team built six categories for their study: News, Spam, Self Promotion, Total Pointless Babble, Conversational and Pass-Along Value.

Of the six, Johnson found from a data pool of 2000 daily tweets that Total Pointless Babble had over 40-percent usage.


It seems that most of us think that Twitter is the ultimate place to tell our followers that we are watching Happy Gilmore on Sunday. Yes, I am guilty of that. But, I also got a response from one of my followers that they too thought that it was the ultimate Adam Sandler flick.

However, I have learned through the last 18 months of using this social medium tool that it's also a good place to start conversations with people. I also believe people who use Twitter are smart enough to stop following people who always talk about what they're having for lunch or what they are planning for the weekend.

More importantly, Pear Analytics study has done several things. First, the reaction to his white paper has put San Antonio on the technology landscape. Second, it helps show the best times to send out a tweet, especially if you want someone else to retweet it.

So, if you are someone who wants other to "RT" one of your 140-character missives, make sure it's right before lunch on Monday. According to Johnson and his crew, that's the best time to send out a tweet.

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