Despite its growing popularity thanks to folks like Oprah and Terrell Owens, Twitter is still not being embraced by our local government.
An article in today's Austin American-Statesman notes that the city of Austin has a Twitter account with 41 followers.
However, the article notes that the city is starting to put more emphasis on its marketing of its Twitter site and hopes to add more followers.
Here in San Antonio, a Google search of the term "city of San Antonio and Twitter" found the @SAGovernment site. This is a job announcement site, listing open positions within our city.
I am hoping that someone in our city administration realizes that Twitter has become a mainstream form of communication. Furthermore, there's a core group of social marketing experts who could advise the city on how to add more focus on the use of social media sites as a communications channel.
So, here's hoping that @SAGovernment adds more to its site than job openings. There's a growing number of people who are turning to the Twitterverse for information. It's a low-cost communications solution that is pretty easy for city staffers to use when they want to reach out to others.
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