All the Cosmic Tumblers Have Clicked Into Place
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It’s hard enough as the leader of a company to keep yourself and your team
on vision. It’s harder still to pivot from the original vision to something
ne...
1 week ago
1 comment:
Matt, this is an interesting way of looking at things for image selection: do we want our images to convey verbs or nouns? On an eCommerce site, the scale is tipped in favor of nouns; we want to show the product. For softer offerings, "verb" images will generate calls to action, like "join," "register," and "Tell a Friend."
So what are stock images that so many (lazy) designers use? I'd say they are superlative adverbs like "leader," "innovative," and "unique." In short, they convey little value for the Web visitor.
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