I am in Austin for the Green Technology Alliance when I got a phone call from a client about Alan Weinkrantz's first column in the San Antonio Express News on viral marketing. When I first began working with this client, I had suggested that he looked at blogging and other viral marketing efforts as a way to publicize his product.
Now, that this client has seen Alan's column, he's convinced that we need to ramp up the viral marketing effort.
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